Press & Media Kit
Covering Root Life
Everything a journalist, producer, or event organizer needs — boilerplate, verified facts, imagery rules, and a person who answers. We’d rather give you an accurate story than a flattering one.
Boilerplate
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Use verbatim or trimmed — please don’t paraphrase the health-related language; it’s worded carefully on purpose.
Fast Facts — all verifiable
Stories Worth Telling
Angles we can support with sources, data, and people on the record.
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Downloadable assets
Logos, photos & b-roll
R
Logo pack — SVG + PNG, light & dark
In production
Photo library — growing room, harvest, people
Shooting now
B-roll reel — 4K, growing & pickup day
In production
Until the library ships, request current images by email — same-day turnaround for working journalists.
Usage rules
Please — and please don’t
- Credit photography as directed per image; people appear only with documented consent
- Our website’s temporary AI concept images are not press assets — never publish them as documentary imagery of Root Life
- Don’t describe our products as treating or preventing any condition — we don’t, and we’ll ask for correction
- “28-day cycle,” never “monthly subscription” — the distinction is real (13 cycles/year)
- Say “microgreens,” not “sprouts” — different crop, different food-safety profile
- Program numbers come from our verified dashboard; we’ll gladly source every figure
Speaking & appearances
Farmer D speaks — plainly
Conferences, classrooms, congregations, and boardrooms. Standing topics: food sovereignty as enterprise, building a living-wage training pathway, youth agriculture that pays, and why the harvest date belongs on the label.
Media contact
press@rootlife.ag
Same-day response on deadline — say so in the subject line.
Interviews at the growing room welcome, by arrangement.
Root Life LLC · New Haven, Connecticut · rootlife.ag